Why direct giving?

Poverty isn’t a lack of will—it’s a lack of resources. The first 36 months of a child’s life are critical for brain development and long-term health. Chronic stress and unmet basic needs during this time can have lasting consequences. That’s why we give moms $400 a month for those first three critical years. Direct giving puts resources in their hands—so they can meet their family’s needs, reduce stress, and give their babies the healthiest possible start.

Doesn’t giving money disincentivize work? 

No. In fact, studies show direct giving helps increase employment rates by enabling moms to afford childcare and transportation.

Why new moms? 

The first three years of a child’s life are crucial for brain development. Poverty stunts this growth, but direct giving helps reduce poverty and promotes healthier outcomes for babies, giving them a better chance at a successful life.

What do moms use the money for? 

Data shows moms primarily use the funds for essentials like food, medicine, and rent—not "temptation goods." Research confirms that low-income families make thoughtful choices about their needs.

How do we know it’s effective? 

Studies, like Baby’s First Years, show that recurring direct cash support boosts brain development in infants, leading to better outcomes later in life. 

Will the extra cash affect moms’ benefits?

No. The money is classified as a gift, not income, so it won’t affect eligibility for Medicaid or other public benefits. 

Why only Federally Qualified Health Centers (FQHCs)?

FQHCs are where many low-income families go for care, providing holistic support to moms and babies in our program. 

How do moms join the program?

First-time moms in their third trimester who are patients at our partnering Federally Qualified Community Health Centers are eligible for referral by the health center into our program.  

What makes Family Health Project scalable?

Our scalable model partners with FQHCs, automates payments, offers support, and relies on philanthropic funding.